Eyedeal Equipment

The Eyedeal Way to grow an Optical Business


Design and create not only a web design but a Brand Campaign and messaging to show product but also experience in the industry. The objective was to get Eyedeal Equipment to represent more than just an equipment dealer but also a company who understood the equipment, the refurbushing process, the equipment need in the Ophthalmic Practice and also deeper details of the equipment purchse. My research of the team showed they had deep understanding of which products lasted, were worth buying, which had higher popularities amongst doctors, what fail rates existed and so much more. The strategy was to create a Brand that spoke to the intelligence of this team and an understanding that went beyond just sales. 


Brand Campaign/Strategy
Responsive Web Design UX
Product Catalog UX/Mobile
Icon Design
Copy Writing
Email Design/Layout

Red Route Analysis

Prioritizing the importance of tasks for this project allowed me to understand what makes the bottom line for the company but moreso what makes a users journey worthwhile. Researching the past records of a company is a great way to understand key customer objectives as they have existed until now and be able to create a hierarchy of importance of the tasks you want to create solutions for. It is necessary to understand the key objectives to create end to end solutions for the most important tasks, especially ones that bring the revenue. I created a Red Route for this project as it helped me to see what tasks (in their completion) brought about the biggest or most common returns for users and company alike. As this project was also created to communicate new opportunities for clients to partner with the company as a resource, the red route allowed us to see the overlap of tasks that could be joined for effective development.

Fully Responsive

Research shows the information Doctors seek, amongst other busy business owners, MUST be mobile and responsive. The busy lifestyle and movement of the primary business lead dictates and the one who is making the equipment purchasing decisions, they may happen in those moments when they are not in an office or even near a laptop. The mobile introduction to this company in many cases may be the only lifeline to the attention of the viewer. In office scenarios such as a busy Ophthalmic practice if an office manager is making these choices they may need to get Doctor approval and the Mobile device may be the most efficient way to discuss the selections offered. In these cases Mobile viewing becomes necessary.

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