WHAT IS MY PROCESS, YOU MIGHT ASK?
User Discovery
Analytics Research
Process Analysis
Defining Personas
Prioritization Discovery
Journey Mapping
User Flow
prototyping, testing and iterating ....
ideation & strategy
"Information Architecture as in the thoughtful making of either artifact, or idea, or policy that informs because it is clear." - Richard Saul Wurman
USER SURVEYING
Informing the design
ANALYSIS
Competitive - Comparative - Heuristic
PERSONA
Defining the traits of users
USER FLOW
Specified pathways for users
JOURNEY MAPPING
User pain points along the way
"Nothing changes on New Years Day" - Bono

"The great thing about UX - everything changes!" - Snoman
MENTAL MODEL
Seeking the finer points of thought
STORYBOARDING
Crazy cartoons of user reality
RED ROUTE
Feature prioritization
CARD SORTING
User defined priority
WIREFRAMING
Structure & Function
SITEMAPPING
Relationship of content
USABILITY
Testing for the greater good
MEASURE UX
Goals, signals & metrics