CONCEPT TO REALITY - A PROCESS
User Empathy
Discover & Collect
Ideation & Strategy
Mapping & Visualizing
Prototyping
Testing
Process User Input
Iterate
"UX is the intangible design of a strategy that brings us to a solution" - Erik Flowers
SURVEY
Informing forward movement
ANALYSIS
Competitive - Comparative - Heuristic - Task
PERSONA
Defining the traits of users
MENTAL MODEL
Seeking to understand user expectations
OBJECTIVE MAPPING
Story mapping your OKR's
JOURNEY MAPPING
Mapping user pain points along the journey
"Nothing changes on New Years Day" - Bono

"The great thing about UX - everything changes!" - Snoman
RED ROUTE
Frequent, critical paths to task completion.
CARD SORTING
User defined priority sorting
SITEMAPPING
Content navigational relationship
STORYBOARDING
Illustrating the concept of usable control
USER FLOW
Defined pathways of user interaction
"Information Architecture as in the thoughtful making of either artifact, or idea, or policy that informs because it is clear." - Richard Saul Wurman
WIREFRAMING
Spatial modeling of structure and function
PROTOTYPING
Visualizing design and usability
USABILITY TESTING
Observing usability outcomes
UX METRICS
Goals, signals and analytics