If you don't agree, challenge me on it. I would be more than happy to prove my self wrong....or hopefully RIGHT!
For years I have been preaching to clients to show "evolution of business" which is all part of my Advanced Business Presence philosphy (read more on this elsewhere in this blog). The concept has not changed, but the vehicle has. What was once considered NEWS, or communications of a clients Business Evolution is now called Blogging, Social Networking, Twittering, Facebooking, pick your favorite there are plenty of these catchy phrases now to choose from. Clean, Exciting and Oh so Trendy is this Web 2.0 or shall I say Web 2.2 creature living inside most of our computers and for some, living inside our minds. Very addictive are they!
Now, keep in mind, Blogging is only the beginning. The Social networks make it possible to take what you are so diligently writing and send it to the furthest corners of the Earth. This task alone is far more than the last generations toolset had to offer or even hope to offer. I will write at some point on a comparison between the toolset of yesteryear and the current offerngs of today. I might even get DEEP on the parallels and what sets them apart, but I digress.....
Sales, promotions, news, events, discounts, inventory reductions, closeouts, new equipment, new offerings, monthly specials, monthly alerts, information gathering, information publishing, your new TV commercial and a whole lot more of this type of stuff, gives you the perfect reason to use some or all of the Web 2.2 offerings out there, namely Social Media.
Call me and set up an appointment if any of this sounds good or is totally confusing, either way I will help you wrap your head around it.