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"People love these things. We have several HydroMassage in all of our clubs now.
As a result of strong member demand, we actually bumped up the number to
seven units in our newest Garden Grove location"
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"We make it part of our Peak membership in our Crunch franchise locations. It's
been a great benefit our low-cost model clubs. Members are very surprised when
they actually try it, and feel that it is a great value."
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"No doubt they have helped with our premium package sales, but the results are the
best when our franchisees set up a unit in a presale location. In those situations, we
see higher closing rates across the board; not just in our premium packages."
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"The best practice is to make sure it's used at the very end of club tours. If you get people to demo it, you'll convert seven or eight out of ten members. If not,
you'll convert one or two."
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"We were looking for something to help us differentiate. Currently, we're billing
between $2,000 and $3,000 per month. We end new tours at the HydroMassage
bed and they come out ready to sign up for a membership."
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"A few members made comments about tanning beds. We realized we probably
needed to go with a more health-oriented focus in our clubs. We replaced tanning
with three HydroMassage units and are now on pace to make 3-4X the
money we were making from tanning."
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"On the tour, we have every single member try HydroMassage, and selling it is that simple. Three out of five people in my clubs are buying."
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"In our advertising campaigns, we offer 10 free massage sessions and people can't believe it. It's a great tool for sales. It helps loosen people up for the kill, and then we close them on a package. So, not only does it bring in more guest traffic, it
also helps me close more members."