MacKinnon Jewelers

How Do You Say Love? - A Brand Campaign







The website layout speaks to the Brand campaign and the association between Love and gifting in Love. The design pairs couples in that romantic state of mind where one might offer the gift or symbol of love in the form of jewelery.

UX Directive 

Research shows that longer site usage sessions offer higher conversion rates, but to achieve that on mobile or desktop interfaces you must call on the A/B test. In many cases the A/B results show that intuitive UX layouts create more viewing time as it keep s the user moving forward. In this case 2 tools were created 1. To allow the user to see variants of the category they have selected by easily presenting options in a style that was user driven for mobile and desktop and 2. a browse scale option that they could "Zoom" to a singular view in vertical lineage to see product photos bigger and move back to a thumbnail type view at will.