Ethan Parker Band, preparing to gear up for an upcoming tour had an understandable enigma, "How to book more shows?" In need of some well rounded promotional communication to make this effort fruitful for the upcoming journey we set to task. Three shooters, Five Cameras, One Director and a Third of a TeraByte of footage later....... came a Call to Action.

Motion Graphics were designed to work with the Brand and current Album cover imagery and to reflect a portion of the story showing past images while the VO told of the history of Ethans past. Based on the premise of the Brand which is founded in Adventure, Outdoors and a laid back theme the imagery utilized a Wave, Sun Shine and Wood concept to be a continuation of Ethan's Brand and mode of life.